DIGITAL MARKETING
Digital
marketing is a substantial term for the marketing of products or services using
digital technologies, mainly on the internet, but also including mobile phones,
display advertising, any other digital medium. It is a non-linear marketing
approach.
Digital
marketing such as search engine optimization (SEO), search engine maketing
(SEM), content marketing, influencer marketing, content automation, campaign
marketing, and e-commerce marketing, social media marketing, social media
optimization, e-mail direct marketing, display advertising, e-books, optical
disks ad games, are becoming more and more common in our advance technology.
At socially
good, people spend lots of their time keeping up with changes, trends, new
platforms, best practices and tools and techniques. So, to make ease access
digital marketing is on trend.
Through
non-linear marketing approach, brands can now be direct sellers, content
producers and bloggers.
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| digital marketing company |
Nurturing website visitors and E-mail
Marketing
E-mail marketing
is one of the most powerful elements in the digital marketing toolbox. It lets
us to communicate easily with our customers on a personal level through a
universally accepted digital medium.
It is a
fusion of marketing canny and imaginative copy. In its simplest form, it is an
e-mail sent to a customer list that usually contains a sales pitch and a ‘call
to action’. This could be as simple as encouraging the customer to click on a
web link embedded in the e-mail.
Social
media and online consumer engagement
Marketing
too is evolving rapidly to become more of a conversation than a lecture.
Through
blogs, wikis, social bookmarking, online discussions, social networks, peer
review sites and other media, it has the potential to foster a much more
productive and meaningful relationship with the customers, to gain powerful
insight into their perceptions of their products.
Digital
media creative
To stand
out from the crowd demands something extraordinary, and that’s why hitting the
‘right’ creative note with a digital campaign is so important.
Using an
agency
Because of
the substantial challenges involved in developing a cohesive digital campaign,
many companies choose to bring in the experts to help, engaging the services of
advertising or public relation professionals to guide the creative elements of
their marketing campaigns.
The beauty
of digital media creative is that it’s so visible and accessible online. A
quick search should reveal examples of digital campaigns created by the
shortlisted agencies- along with plenty of online discussion.
Clients can
choose to bring in a specialist agency on a project-by-project basis, engaging
them to undertake a specific marketing activity, such as developing an e-mail
marketing campaign, or to manage online advertising for the launch of a new
product. Alternatively, they can also choose to hire a full-service agency to
look after their entire digital marketing portfolio for a specified time
period.
Call
tracking: A key component
